Social media use by businesses in the United Kingdom (UK) 2013-18, by industry sector

This statistic displays the share of businesses using social media in the United Kingdom from 2013 to 2018, by industry. In 2018, it was found that the penetration of social media use was highest in accommodation and food services sector, at 85.9 percent of businesses.

Share of businesses using social media in the United Kingdom (UK) from 2013 to 2018, by industry sector

20132014201520162018
Information and communication72.4%78.9%76.9%81.9%81.5%
Accommodation and food services44.7%66.8%75%72.3%85.9%
Other services48.4%58.9%58.4%65.8%67.2%
Retail49.2%47.8%56.2%63%73.7%
All42.2%51.2%56.5%60.3%68.4%
Wholesale40.4%45.6%54.3%58.2%66.6%
Utilities27%39.4%50%44.5%55.7%
Manufacturing33.3%37%45.8%48.3%61.7%
Construction22.5%27.1%36.1%41.2%44.3%
Transport and storage28.3%36.9%35.4%38.4%56.8%
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Source

Release date

November 2019

Region

United Kingdom

Survey time period

2013 and 2018

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