M-commerce penetration in the United Kingdom (UK) 2012-2013

This statistic displays the penetration of m-commerce in the United Kingdom (UK) in 2012 and 2013. In 2013, penetration was 56 percent.

Penetration of online purchasing via mobile device in the United Kingdom (UK) in 2012 and 2013

Share of respondents
201356%
201245%
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Sources

Release date

November 2013

Region

United Kingdom

Survey time period

2012 to 2013

Number of respondents

n (UK) = 2,000*

Age group

age of respondents not specified

Method of interview

Face-to-face interview

Supplementary notes

* The source indicated: "Calibration phase consisted of 2,000 face-to-face interviews in each country (UK, Spain and France). Main research conducted online with 1,000 mobile media users."
The source defined mobile media users as those who performed "at least one connected activity on mobile in the last six months."

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