Multi-channel retailers encouraging in-store smartphone use in the UK 2012-2013

This statistic displays the share of UK multi-channel retailers encouraging in-store smartphone use in 2012 and 2013. Among 23 percent of retailers, it was possible for the customer to use their smartphone in-store to enhance the shopping experience in 2013.

Share of multi-channel retailers encouraging customers to use smartphones in-store to enhance shopping in the United Kingdom (UK) in 2012 and 2013

Share of retailers
201219%
201323%
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Source

Release date

January 2014

Region

United Kingdom

Survey time period

October to December 2013**

Number of respondents

100*

Supplementary notes

* n (2013) = 100; n (2012) = 100
** Date of most recent investigation.
Researchers visited one London store of each retailer.

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