Binge viewing TV: penetration rate in the U.S. 2018, by age group

The findings of a survey held in October 2018 revealed that an incredible 75 percent of adults aged between 25 and 34 years old, or viewers generally considered as Millennials, admitted to watching episodes of the same television show back-to-back on a regular basis. The majority of consumers in all age brackets said the same, but adults under 45 were more likely to do so than their older counterparts.

Share of adults who frequently watch episodes of the same TV show back-to-back in the United States as of October 2018, by age group

Share of respondents
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Release date

October 2018


United States

Survey time period

October 2018

Age group

18-64 years

Special properties

among respondents who agreed that they frequently watch episodes of the same TV show back-to-back

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Statistics on "Netflix"

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