How important is social media to you?*
Importance of social media to individuals in Great Britain 2013, by age
This statistic displays the importance of social media to individuals in Great Britian as of July 2013, sorted by age. Of respondents aged under 35 years, 19 percent rated social media a five (very important), compared to 13 percent of individuals aged 35 to 49.
How important is social media to you?*
Importance ratingUnder 3535 to 4950 to 64
18%24%41%
211%15%16%
331%29%27%
431%19%10%
519%13%5%
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Source

In cooperation with
Ipsos
Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

July 2-16, 2013

Number of respondents

500**

Age group

16-64

Method of interview

Online survey

Supplementary notes

* The survey used a 5-point scale, where 5 means "very important" and 1 means "not at all important".
** n (under 35) = 185; n (35 to 49) = 151; n (50 to 64) = 164.

Importance of social media to individuals in Great Britain 2013, by age
This statistic displays the importance of social media to individuals in Great Britian as of July 2013, sorted by age. Of respondents aged under 35 years, 19 percent rated social media a five (very important), compared to 13 percent of individuals aged 35 to 49.
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