Leading YouTube content categories of female U.S. Millennials 2016

This statistic presents a ranking of the most popular YouTube video content categories of female Millennials in the United States. As of April 2016, beauty and style content accounted for 62 percent of YouTube content views of that particular demographic group.

Most viewed YouTube video categories of female Millennial users in the United States as of April 2016

Share of views
Beauty and style62%
Health and fitness6%
Movies and tv4%
Education and reference2%
Food and drink1%
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Release date

May 2016


United States

Survey time period

April 2016

Age group

18-34 years

Special properties

female users; cludes YouTube channels with US biddable pre-roll inventory

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Statistics on "Online video in the United States"

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