Leading YouTube content categories of male U.S. Millennials 2016

This statistic presents a ranking of the most popular YouTube video content categories of male Millennials in the United States. As of April 2016, gaming content accounted for 51 percent of YouTube content views of that particular demographic group.

Most viewed YouTube video categories of male Millennial users in the United States as of April 2016

Share of views
Gaming51%
Music15%
Movies and TV12%
Sports5%
Technology4%
Health and fitness3%
Hobbies3%
Education and reference2%
Comedy2%
Shopping1%
Other2%
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Source

Release date

May 2016

Region

United States

Survey time period

April 2016

Age group

18-34 years

Special properties

male users; cludes YouTube channels with US biddable pre-roll inventory

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Statistics on "Online video in the United States"

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