Gen C: weekly and daily YouTube viewership 2013

This statistic presents the percentage of Gen C online users who visit YouTube on a daily or weekly basis. As of Summer 2013, it was found that 76 percent of Gen C users worldwide visited the online video platform at least once per week. Furthermore, 36 percent of Gen C accessed YouTube on a daily basis.

Percentage of Gen C users who visit YouTube on a weekly and daily basis as of Summer 2013

Share of Gen C users
Weekly76%
Daily36%
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Sources

Release date

January 2014

Region

Worldwide

Survey time period

Summer 2013

Age group

13 to 64 years

Method of interview

Online survey

Supplementary notes

YouTube defines Gen C as follows:
"Generation C, or Gen C, is a term coined by Nielsen and Booz Allen Consulting in 2010 to describe millennials. Now fast-forward to 2013 to when Gen C have broken out of their mold. They have become a true psychographic—not simply a demographic but a mindset that spans generations.
Globally, it’s still true that most millennials are Gen C, but across 30+ countries, on average, 39% (with a range of 20% to 50%) of Gen C are aged 35 or over."

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Statistics on "YouTube"

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