Daily engagement rate of U.S. mobile social users 2019

Published by J. Clement, Aug 21, 2019
As of August 2019, it was found that 43.8 percent of U.S. Android users who had installed WhatsApp were also daily active users. According to App Ape, mobile Facebook app audiences in the United States showed the highest daily app engagement rate with almost 63 percent.

Daily engagement rate of selected mobile social media apps among Android users in the United States as of August 2019

Share of daily active users
Facebook62.7%
Facebook Messenger53%
Instagram46.9%
WhatsApp43.8%
Snapchat42.9%
Twitter32.4%
Reddit26.3%
TikTok16.1%
Pinterest15.7%
Tumblr14.5%
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Release date

August 2019

Region

United States

Survey time period

August 19, 2019

Special properties

Android users only; DAU / Possession Ratio; official apps only, excluding 3P clients

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Mobile social media usage in the United StatesSocial media usage in the United StatesSocial mediaMobile app usageMobile messenger apps
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