Main drivers for purchasing avocados of U.S. Hispanics 2018

The statistic shows the results of an annual survey conducted by the Hass Avocado Board from July 23 to August 3, 2018. U.S. Hispanic consumers were asked about their main reasons for buying avocados. Some 90 percent of U.S. Latinos reported the health and taste associated with avocados as one important driver for purchase.

U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2018

Share of respondents
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Release date

September 2018


United States

Survey time period

July 23 to August 3, 2018

Number of respondents

1,200 respondents

Age group

18 years and older

Special properties

Hispanics, who do at least half of the grocery shopping for their household

Method of interview

Face-to-face interview, online survey

Supplementary notes

The original question ran as follows: 'Below is a list of reasons for why you might buy avocados. For each item I read, please tell me if it is a reason for why you would buy avocados'.

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