Most effective social networks for content marketing in the UK 2016-2017

This statistic ranks social media platforms by effectiveness for content marketing, according to marketers who used these platforms in the United Kingdom (UK) from 2016 to 2017. Of marketers, 65 percent ranked Twitter effective for content marketing in 2017.

Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017

20162017
LinkedIn75%73%
Twitter52%65%
Facebook29%40%
YouTube54%-
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2018

Region

United Kingdom

Survey time period

2016 to 2017

Number of respondents

117*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2016) = 87; n (June to July 2017) = 117.
** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
*** Percentage of respondents who rated these tactics as a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being “Very Effective”).

Data for years previous to 2017 were published in earlier editions of the report.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Social commerce in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.