Metrics for successful content marketing in the United Kingdom (UK) 2016

Metrics for content marketing success according to marketers in the United Kingdom (UK) in 2016

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Release date

December 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

87 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WHTH Media.

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