Video game consumption in the United Kingdom (UK) 2012-2018, by paid and free

This statistic presents data on video game consumption, by paid or free accessing, among video game consumers in the United Kingdom (UK) from August 2012 to May 2018, in eight survey waves. As of the most recent survey wave, ending May 2018, 45 percent of those who consumed video games did so entirely for free.

Were the video games you consumed paid or free?

100% PaidMix of Paid and Free100% Free
August to October 201238%24%38%
November 2012 to January 201340%23%37%
March to May 201337%24%39%
March to May 201536%24%40%
March to May 201642%25%33%
March to May 201742%27%31%
March to May 201830%25%45%
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Sources

Release date

July 2018

Region

United Kingdom

Survey time period

August 2012 to May 2018

Number of respondents

761*

Age group

12 years and older

Special properties

All who have downloaded or streamed/accessed video game content in the past three months

Supplementary notes

* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 571; n (W3) = 659; n (W4) =678; n (W5) = 615; n (W6) = 675; n (W7) = 782.
Online (CAWI) and face-to-face (CAPI) surveys were used.
The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
Data for waves previous to Wave 8 published earlier by the source.
Figures do not sum 100. The source provides no explanation.

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