Willingness to pay price point for digital film UK 2013

This statistic displays the price points at which digital film consumers would be willing to pay for digital film content (a single full-length film) in the United Kingdom as of May 2013. Among those who consumed a mix of legal and illegal digital films, the price point was 4.51 British pounds for a single film.

Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*

Characteristic	Price point in GBP
Mix of legal and illegal	4.51
100% legal	4.16
100% illegal	3.1

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Release date

September 2013

More information

Region

United Kingdom

Survey time period

March to May 2013

Number of respondents

5,444**

Age group

12 years and older

Special properties

Those who downloaded 100% legal, 100% illgeal and a mix of legal and illegal film content online

Supplementary notes

* The original survey question was: "Assuming you saw a newly released film on an online service that you wanted to own. The film would be near-DVD quality, and you knew it was a reputable and reliable service. How likely would you be to download it if it was the following prices? "
** n (all 12+) = 5,444. Specific base sizes not provided.

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