Most valuable beverage brands in the UK in 2015

This statistic displays the most valuable beverage brands in the United Kingdom in 2015. Valued highest was the Johnnie Walker brand, at 5.6 billion U.S. dollars as of December 31, 2014. Johnnie Walker produces Scotch whiskies.

Most valuable beverage brands in the United Kingdom (UK) in 2015

Brand value in million U.S. dollars
Johnnie Walker5,603
Smirnoff2,118
Crown Royal1,417
Baileys1,025
Grant's637
Ciroc609
Jose Cuervo528
Captain Morgan512
Ketel One467
Glenfiddich462
Famous Grouse456
Buchanans433
Brugal324
Gordon's Gin323
J&B314
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Source

Release date

January 2015

Region

United Kingdom

Survey time period

Figures taken December 31, 2014

Supplementary notes

The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.

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Statistics on "Brand Value"

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