Most valuable telecommunications brands in the UK in 2018

This statistic displays a ranking of the most valuable telecommunications brands in the United Kingdom (UK) as of 2018. Vodafone ranked first with a brand value of 18.7 billion U.S. dollars. O2 had a brand value of 8.6 billion U.S. dollars.

Most valuable telecommunications brands in the United Kingdom (UK) in 2018

Brand value in million U.S. dollars
Vodafone18,744
BT11,494
Sky10,162
O28,637
37,347
EE4,686
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Source

Release date

February 2018

Region

United Kingdom

Survey time period

Figures taken December 31, 2017

Supplementary notes

The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.

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