This graph shows data on screen media advertising receptivity in selected countries worldwide as of March 2014. Advertising receptivity is an average of ad favorability (respondents who are very or somewhat favorable towards ads in a particular medium) and attention (respondents who pay at least some attention towards ads in a particular medium). As of March 2014, screen media ad receptivity was at 49 percent in India.
Screen media advertising receptivity* in selected countries worldwide as of March 2014
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Kantar Millward Brown. (March 17, 2014). Screen media advertising receptivity* in selected countries worldwide as of March 2014 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown. "Screen media advertising receptivity* in selected countries worldwide as of March 2014." Chart. March 17, 2014. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown. (2014). Screen media advertising receptivity* in selected countries worldwide as of March 2014. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown. "Screen Media Advertising Receptivity* in Selected Countries Worldwide as of March 2014." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown, Screen media advertising receptivity* in selected countries worldwide as of March 2014 Statista, https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/ (last visited April 19, 2024)
Screen media advertising receptivity* in selected countries worldwide as of March 2014 [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/