Online buyer product discovery through friend recommendations 2013, by age

This statistic shows the share of internet users who rely on friend recommendations to discover new products, by age group. During the survey in the fourth quarter of 2013, it was found that 48 percent of internet users aged between 25 and 34 years relied on word-of-mouth recommendations of friends they knew in real life to discover new products and brands.

Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group

Share of respondents
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2014

Region

Worldwide

Survey time period

4th quarter 2013

Age group

16 to 64 years

Special properties

Internet users

Supplementary notes

Question: Which of the following ways are you most likely to find out about brands, products or services? Real-life friend recommendations

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "U.S. apparel and footwear consumer behavior"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.