U.S. primary supermarkets: consumers' importance of cheap prices 2013-2014
This statistic depicts the results of an online survey conducted in 2013 and 2014. About 902 U.S. chief household shoppers were asked to rate the importance of low prices when selecting their primary grocery store. In 2014, 56 percent of U.S. consumers rated cheap prices as a somewhat important feature for choosing their primary supermarket.