Attention given to digital ads by device UK 2014

This statistic displays a ranking of digital advertising formats by the amount of attention viewers reported paying to them in the United Kingdom as of 2014. Thirty-seven percent of respondents reported paying "at least some attention" to smartphone ads.

Each time you see each of the following advertising types, how much do you typically pay attention?

Characteristic	Share of respondents*
TV ads	71%
Tablet ads	38%
Laptop ads	38%
Smartphone ads	37%

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Release date

March 2014

More information

Region

United Kingdom

Survey time period

as of March 2014****

Number of respondents

~ 400***

Age group

16-44 years

Special properties

multiscreen users**

Supplementary notes

* Share answering "pay at least some attention."
** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
*** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country.
**** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.

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