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U.S. Instagram usage rate 2018-2023
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U.S. Instagram usage rate 2018-2023
Instagram penetration rate in the United States from 2018 to 2023
by J. Clement,
last edited
Oct 7, 2019
In 2018, 50.3 percent of the U.S. social networking population accessed the photo sharing service Instagram. By 2023, the total number of Instagram users in the United States is expected to be over 125 million. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.
Instagram penetration rate in the United States from 2018 to 2023
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by J. Clement,
last edited
Oct 7, 2019
In 2018, 50.3 percent of the U.S. social networking population accessed the photo sharing service Instagram. By 2023, the total number of Instagram users in the United States is expected to be over 125 million. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- United States
- Survey time period
- 2018
- Supplementary notes
-
* Forecast.
Internet users who access their Instagram account via any device at least once per month.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2018
- Supplementary notes
-
* Forecast.
Internet users who access their Instagram account via any device at least once per month.
Other statistics on the topic
Instagram in Europe
Social Media & User-Generated Content
Global social networks ranked by number of users 2019
Social Media & User-Generated Content
Countries with the most Facebook users 2019
Mobile Internet & Apps
Most popular social media apps in the U.S. 2019, by audience
+Social Media & User-Generated Content
Number of U.S. Facebook users 2018, by age
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Social media usage in the United States
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Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by genderShare of U.S. adults who use social media 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age groupShare of U.S. adults who use social media 2019, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of October 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Favorite social networks of U.S. teens 2012-2019
- Percentage of female internet users in the United States who access selected social networks as of 3rd quarter 2019Social networks: usage by female U.S. internet users 2019
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)Average daily time spent on leading social networks by U.S. users 2021
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)Average daily time spent on social media by U.S. users 2015-2021
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Social network usage by brand in the U.S. 2019
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social media in the past 4 weeks?Social media activities in the U.S. 2019
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 3rd quarter 2019Mobile share of U.S. social media visits 2017-2019
- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of September 2019, by monthly users (in millions)Most popular social media apps in the U.S. 2019, by audience
- Most popular mobile social networking apps in the United States as of September 2019, by reachMost popular social media apps in the U.S. 2019, by reach
- Most popular mobile social networking apps in the United States as of September 2019, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2019, by engagement
- Most popular mobile social networking apps in the United States as of September 2019, by average session duration (in minutes)Most popular social media apps in the U.S. 2019, by session length
- Most popular mobile social networking apps in the United States as of September 2019, by number of monthly sessionsMost popular social media apps in the U.S. 2019, by monthly sessions
- Most popular mobile messaging apps in the United States as of September 2019, by monthly active users (in millions)Leading mobile messengers in the U.S. 2019, by users
The most important statistics
- Leading countries based on number of Facebook users as of October 2019 (in millions)Countries with the most Facebook users 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 3rd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Distribution of Facebook users in the United States as of November 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Frequency of Facebook use in the United States as of 3rd quarter 2019Facebook usage frequency in the United States 2019
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2023 (in millions)Instagram: number of users in the United States 2017-2023
- Instagram penetration rate in the United States from 2018 to 2023U.S. Instagram usage rate 2018-2023
- Percentage of U.S. adults who use Instagram as of February 2019, by genderInstagram usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age groupInstagram usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational backgroundInstagram usage reach in the United States 2019, by education
- Distribution of Instagram users in the United States as of November 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of November 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of 3rd quarter 2019Instagram usage frequency in the United States 2019
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
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Statistics
- U.S. Instagram usage rate 2014-2019, by age
- Instagram user distribution in Luxembourg 2019, by age group and gender
- Daily Instagram users in Sweden 2016, by age group
- Share of Instagram users in Australia 2018, by frequency of use
- Instagram penetration rate among young Japanese 2018, by occupation
- U.S. weekly use of Instagram and Snapchat Stories 2016
- Latin America: Instagram penetration in 2016, by education
- U.S. user preference of Instagram and Snapchat Stories 2016
- Latin America: Instagram user share 2018, by age
- Share of population using Instagram in Russia 2018, by region
- Pinterest: U.S. user distribution 2013-2019, by gender
- Share of French who already made a purchase after seeing online brand's content 2018
- Ranking of the type of digital interactions French have with brands 2018
- Italy: young people responses to friends' requests on social network in 2014
- United Arab Emirates: social network penetration Q3 2017
- Italy: social media use during summer 2016 holidays
- Italy: reasons to like posts on social media 2019, by age group
- Reasons for using social networking sites Australia 2018
- Most used social media platforms for C2C businesses Russia 2018
- Share of young French adults having experienced cyberviolence by gender 2019
Statistics on "Social media usage in the United States - Overview"
- Social media: global penetration rate 2019, by region
- Social media: active usage penetration in selected countries 2019
- Social network users in selected countries in 2018 and 2023
- United States: number of social network users 2017-2023
- United States: social network penetration 2017-2023
- U.S. social media account ownership 2018, by age group
- Share of U.S. adults who use social media 2019, by gender
- Share of U.S. adults who use social media 2019, by age
- Share of U.S. adults who use social media 2019, by ethnicity
- Share of U.S. adults who use social media 2019, by income
- Share of U.S. adults who use social media 2019, by urbanity
- Share of U.S. adults who use social media 2019, by education
Statistics on "Social media usage in the United States - Leading social platforms"
- Global social networks ranked by number of users 2019
- Leading social networks in the U.S. 2018, by MAU
- Social networks with daily U.S. user engagement 2018
- U.S. usage reach of leading social networks 2017, by age group
- Favorite social networks of U.S. teens 2012-2019
- Social networks: usage by female U.S. internet users 2019
- U.S. favorable or unfavorable opinion of leading social media platforms 2018
Statistics on "Social media usage in the United States - Social media activities"
- Average daily time spent on leading social networks by U.S. users 2021
- Average daily time spent on social media by U.S. users 2015-2021
- U.S. social media usage 2018, by ethnicity and daypart
- Social network usage by brand in the U.S. 2019
- Popular social media platform types in the U.S. 2017
- Social media activities in the U.S. 2019
- Social media platform features usage frequency in the United States 2018
- U.S. social media activities 2019, by platform
- Type of milestones shared by U.S. users on social media 2017
- U.S. user reasons for sharing life milestones on social media 2017
- U.S. parental awareness of children's social media accounts 2018
- Extent on newsfeed change according to U.S. social media users 2017
- Social media as a source of news in the U.S. 2018
- Frequency of social media news consumption in the U.S. 2018
- Social media: influence on political opinions of U.S. social media users 2018
- Trustworthiness of social media sites according to U.S. adults 2018
Statistics on "Social media usage in the United States - Mobile social"
- Mobile share of U.S. social media visits 2017-2019
- Most popular mobile-only social networks in the U.S. 2018
- Most popular social media apps in the U.S. 2019, by audience
- Most popular social media apps in the U.S. 2019, by reach
- Most popular social media apps in the U.S. 2019, by engagement
- Most popular social media apps in the U.S. 2019, by session length
- Most popular social media apps in the U.S. 2019, by monthly sessions
- Leading mobile messengers in the U.S. 2019, by users
- Leading mobile messengers in the U.S. 2019, by reach
- Leading mobile messengers in the U.S. 2019, by monthly usage
- Leading mobile messengers in the U.S. 2019, by session duration
- Leading mobile messengers in the U.S. 2019, by monthly sessions
Statistics on "Social media usage in the United States - Facebook"
- Countries with the most Facebook users 2019
- United States: number of Facebook users 2017-2023
- Facebook: online reach in the United States 2017-2023
- Number of U.S. Facebook users 2018, by age
- Facebook: number of monthly active users in North America 2010-2019
- Facebook user share in the United States 2019, by age and gender
- Facebook usage frequency in the United States 2019
- Facebook usage frequency in the United States 2018, by gender
- Facebook usage frequency in the United States 2018, by age group
- Facebook usage reach in the United States 2019, by gender
- Facebook usage reach in the United States 2019, by age group
- Leading Facebook usage reasons in the United States 2018
- U.S. estimate how many friends and family have a Facebook account 2018
Statistics on "Social media usage in the United States - Instagram"
- Instagram: number of users in the United States 2017-2023
- U.S. Instagram usage rate 2018-2023
- Instagram usage reach in the United States 2019, by gender
- Instagram usage reach in the United States 2019, by age group
- Instagram usage reach in the United States 2019, by education
- Instagram user share in the United States 2019, by age group
- Instagram user share in the United States 2019, by gender
- Instagram usage frequency in the United States 2019
- Instagram usage frequency in the United States 2018, by gender
- Instagram usage frequency in the United States 2018, by age group
- Most popular fashion & beauty influencers on Instagram in the U.S. 2019
- Most popular travel influencers on Instagram in the U.S. 2019
Statistics on "Social media usage in the United States - Brands on social"
- Engagement share of voice of U.S. brands 2018, by industry
- Leading U.S. brands on social media 2018, by user engagement
- Leading U.S. brands on Facebook 2018, by user engagement
- Leading U.S. brands on Twitter 2018, by user engagement
- Leading U.S. brands on Instagram 2018, by user engagement
- Leading U.S. brands on social media 2018, by video engagement
- Leading U.S. celebrities on social media 2018, by cross-platform actions
- U.S. consumer benefits of calling out brands on social media 2017
- U.S. Millennial interest in purchasing products discovered via social media 2017
- U.S. small business digital presence and social media usage 2018
- U.S. small business social media content 2018
Further related statistics
- U.S. Instagram usage rate 2014-2019, by age
- Instagram user distribution in Luxembourg 2019, by age group and gender
- Daily Instagram users in Sweden 2016, by age group
- Share of Instagram users in Australia 2018, by frequency of use
- Instagram penetration rate among young Japanese 2018, by occupation
- U.S. weekly use of Instagram and Snapchat Stories 2016
- Latin America: Instagram penetration in 2016, by education
- U.S. user preference of Instagram and Snapchat Stories 2016
- Latin America: Instagram user share 2018, by age
- Share of population using Instagram in Russia 2018, by region
- Pinterest: U.S. user distribution 2013-2019, by gender
- Share of French who already made a purchase after seeing online brand's content 2018
- Ranking of the type of digital interactions French have with brands 2018
- Italy: young people responses to friends' requests on social network in 2014
- United Arab Emirates: social network penetration Q3 2017
- Italy: social media use during summer 2016 holidays
- Italy: reasons to like posts on social media 2019, by age group
- Reasons for using social networking sites Australia 2018
- Most used social media platforms for C2C businesses Russia 2018
- Share of young French adults having experienced cyberviolence by gender 2019
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