Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Most popular retail e-commerce categories in Brazil in 2019
Brazil: most popular retail e-commerce categories 2019
Apparel, footwear and sporting goods were items bought online most often in Brazil in 2019. During a survey, 49 percent of respodning internet users said that they had bought an item of this type in the 12 months leading up to the survey. Second most popular category were household products and appliances with 45 percent. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.
Most popular retail e-commerce categories in Brazil in 2019
Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2019

Region

Brazil

Survey time period

October 2018 to March 2019

Number of respondents

23,508 households

Age group

10 years and older

Method of interview

Online survey

Brazil: most popular retail e-commerce categories 2019
Apparel, footwear and sporting goods were items bought online most often in Brazil in 2019. During a survey, 49 percent of respodning internet users said that they had bought an item of this type in the 12 months leading up to the survey. Second most popular category were household products and appliances with 45 percent. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "E-commerce in Latin America"
  • Overview
  • Online retailers
  • Digital buyers
  • Customer behavior
The most important statistics
  • Mobile ccommerce
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.