Amount of global all-time views of selected beauty content categories on YouTube as of July 2017
(in billions)
YouTube: all-time beauty content category views 2017
This statistic presents the content views of selected beauty-related categories on YouTube as of July 2017. As of that month, cosmetics content had generated 156 billion views on the video platform. Hair content had generated 87 billion video views.
Amount of global all-time views of selected beauty content categories on YouTube as of July 2017
(in billions)
Amount of category views in billions
Personal care - overall28
Deodorant17
Body care16
Beauty - overall219
Cosmetics156
Hair87
Skincare73
Fragrance24
Nails4
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Source

Release date

September 2017

Region

Worldwide

Survey time period

July 2017

Special properties

categories are overlapping

YouTube: all-time beauty content category views 2017
This statistic presents the content views of selected beauty-related categories on YouTube as of July 2017. As of that month, cosmetics content had generated 156 billion views on the video platform. Hair content had generated 87 billion video views.
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Statistics on "Beauty content on social media"
  • Social networks
  • Online video
  • Digital influence
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