Importance of social media to travel agents in the U.S. from 2011 to 2013

This statistic shows the importance of social media to travel agents in the United States from 2011 to 2013. In 2013, 24 percent of the respondents stated that the were still learning how to use social media.

How do you view your participation in social media websites such as Facebook, Twitter or YouTube?

EssentialNice to be thereStill learning how to use social mediaUnprovenWaste of timeNot valuable due to my business plan
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Sources

Release date

October 2013

Region

United States

Survey time period

April and May 2013

Number of respondents

311 respondents

Age group

18 years and older

Special properties

travel agent members of ASTA Research Family

Method of interview

Online survey

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Statistics on "Travel companies"

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