Percentage of U.S. internet users who use YouTube as of 3rd quarter 2019, by age group
YouTube usage penetration in the United States 2019, by age group
In the third quarter of 2019, it was found that 81 percent of U.S. internet users aged 15 to 25 years accessed YouTube.

YouTube in the United States

With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers.

Music on YouTube

Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their April 2019 release “Boy With Luv feat. Halsey - Official MV” only needed 1.6 days to accomplish the feat.
Percentage of U.S. internet users who use YouTube as of 3rd quarter 2019, by age group
Reach
15-25 years 81%
26-35 years71%
36-45 years67%
46-55 years 66%
56+ years 58%
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Source

In cooperation with
AudienceProject
Release date

October 2019

Region

United States

Survey time period

Q3 2019

Number of respondents

2,100 respondents

Age group

15 years and older

Method of interview

Online panel

YouTube usage penetration in the United States 2019, by age group
In the third quarter of 2019, it was found that 81 percent of U.S. internet users aged 15 to 25 years accessed YouTube.

YouTube in the United States

With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers.

Music on YouTube

Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their April 2019 release “Boy With Luv feat. Halsey - Official MV” only needed 1.6 days to accomplish the feat.
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