U.S. consumers' buying of prepared foods for eating at home by generation 2013

Consumers' shopping of prepared foods for at-home consumption in the United States in 2013, by generation

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Release date

January 2014

Region

United States

Survey time period

October 2013

Special properties

U.S. shoppers

Method of interview

Online survey

Supplementary notes

* Share of respondents who made these types of purchases at least once in the past 30 days.
Millennials: born between 1982 to early 2000s.
Generation X: born between 1965 to 1981.
Boomers: born between 1946 to 1964.
Silents: born between 1925 to 1945.
The survey does not give any information regarding the age or the number of respondents.

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