This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
Leading Facebook brand post formats 2017
Leading types of branded posts on Facebook worldwide as of August 2017, by format
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Further related statistics
NewsWhip. (September 7, 2017). Leading types of branded posts on Facebook worldwide as of August 2017, by format [Graph]. In Statista. Retrieved December 05, 2019, from https://cdn1.statista.com/statistics/296628/facebook-brand-post-interaction/
NewsWhip. "Leading types of branded posts on Facebook worldwide as of August 2017, by format." Chart. September 7, 2017. Statista. Accessed December 05, 2019. https://cdn1.statista.com/statistics/296628/facebook-brand-post-interaction/
NewsWhip. (2017). Leading types of branded posts on Facebook worldwide as of August 2017, by format. Statista. Statista Inc.. Accessed: December 05, 2019. https://cdn1.statista.com/statistics/296628/facebook-brand-post-interaction/
NewsWhip. "Leading Types of Branded Posts on Facebook Worldwide as of August 2017, by Format." Statista, Statista Inc., 7 Sep 2017, https://cdn1.statista.com/statistics/296628/facebook-brand-post-interaction/
NewsWhip, Leading types of branded posts on Facebook worldwide as of August 2017, by format Statista, https://cdn1.statista.com/statistics/296628/facebook-brand-post-interaction/ (last visited December 05, 2019)