Leading types of branded posts on Facebook worldwide as of August 2017, by format
Leading Facebook brand post formats 2017
This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
Leading types of branded posts on Facebook worldwide as of August 2017, by format
Share of brand posts on Facebook
Video (Not live)59%
Photo39%
Link1%
Status1%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2017

Region

Worldwide

Survey time period

August 2017

Special properties

English-language top 100 branded Facebook posts

Supplementary notes

Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.

Leading Facebook brand post formats 2017
This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Facebook marketing "
  • Adoption
  • Budgets and investments
  • Usage
  • Cost & effectiveness
  • Facebook ad revenue
  • Audience & customer engagament
  • Leader rankings
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.