Client retention rates of leading PR agencies as of March 2019

This statistic shows the client retention rates of leading public relations agencies as of March 2019. According to this study, Ink Link Marketing, whose clients include Tahoe Joe's and MIC Food, had the highest client retention rate of 98 percent, but came in seventh in overall rankings.

Client retention rates of the leading public relations agencies as of March 2019

Client retention rate
Pilot PMR99%
Janice McCafferty PR99%
Paul Werth Associates98%
Racepoint Global98%
42 West98%
Ink Link Marketing98%
Crenshaw Communications97%
Hart Associates Inc.97%
Blue Water Communications97%
Public Communications Inc.97%
Anderson Group Public Relations96%
Gagen MacDonald, LLC96%
Prosek Partners96%
Powell Tate96%
Zeno Group96%
Energi PR95%
Patriot Strategies95%
Renata Parker PR LLC95%
GaileyMurray Communications95%
Fujita & Miura Public Relations, Inc.95%
Payton Communications, LLC95%
NP Strategy95%
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Release date

March 2019


United States

Survey time period

March 2019

Special properties

showing only agencies with retention rate over 95%

Supplementary notes

The agencies listed are the leading ten agencies by their overall score from

The client retention rate formula reads as follows:
E = the number of customers at the end of a period
N = the number of new clients acquired during that period
S = the number of clients at the start of the period

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Statistics on "Public relations in the U.S."

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