United States: digital shopper penetration 2016-2021

This statistic gives information on the digital shopper penetration in the United States from 2016 to 2021. In 2016, 90.8 percent of internet users in the United States had browsed, research or compared products online. In 2020, this figure is expected to grow to 92.5 percent.

Digital shopper penetration in the United States from 2016 to 2021

Share of internet users
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Release date

September 2017


United States

Survey time period

2016 to 2017

Age group

14 years and older

Supplementary notes

* Forecast
Internet users who have browsed, researched or compared products digitally via any device during the calendar year but have not necessarily bought digitally.

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Statistics on "E-commerce in the United States"

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