Reasons for internet users in the United States to utilize showrooming as of September 2014
U.S. showrooming usage reasons 2014
This graph shows key reasons for internet users in the United States to utilize showrooming as of September 2014. During the survey period, it was found that 85 percent of respondents had intentionally browsed products at a store but purchased them online because they were able to get better prices online.
Reasons for internet users in the United States to utilize showrooming as of September 2014
Share of respondents
Better prices online85%
I wanted to see/touch/try the merchandise before ordering online76%
The item was not in stock in store58%
It is more convenient to have the item delivered to me rather than carry from the store49%
To seek advice from store staff41%
Other5%
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Sources

Release date

February 2015

Region

United States

Survey time period

August and September 2014

Number of respondents

684 respondents

Method of interview

Online survey

Supplementary notes

Question: Have you ever intentionally browsed products at a store but decided to purchase them online? What factors influenced your decision?

U.S. showrooming usage reasons 2014
This graph shows key reasons for internet users in the United States to utilize showrooming as of September 2014. During the survey period, it was found that 85 percent of respondents had intentionally browsed products at a store but purchased them online because they were able to get better prices online.
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