Integration of retail customer sales channels in the United Kingdom (UK) 2011-2013

This statistic displays the quality of customer sales channel integration according to retailers in the United Kingdom from 2011 to 2013. In 2013, over 50 percent of retailers reported that marketing across their retail channels was coherent, but their channels were not integrated.

How well integrated are your current sales channels?

All channels well integratedChannels are not integrated although coherent marketing across themChannels are not integrated and marketing information is not consistent across them
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Release date

March 2014


United Kingdom

Survey time period

2011 to 2013*

Number of respondents

143 respondents

Special properties


Method of interview

Online survey

Supplementary notes

* Date of most recent survey was September 10 to October 9, 2013. Date and methodology of previous surveys not provided.

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Statistics on "E-commerce in the United Kingdom (UK)"

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