U.S. Baby Boomers: showrooming penetration as of November 2013

This graph presents the showrooming penetration among the Baby Boomer population in the United States as of November 2013. During the survey period, 44 percent of Boomer survey respondents had visited a brick and mortar store to examine a product before purchasing it elsewhere online.

Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?

Percentage of U.S. adults
Yes44%
No56%
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Source

Release date

December 2013

Region

United States

Survey time period

November 13 to 18, 2013

Number of respondents

2,250 respondents

Age group

18 years and older

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