U.S. Generation X: mobile showrooming and webrooming penetration 2014

This graph presents the showrooming and webrooming penetration among the Generation X population in the United States as of 2014. As of the survey period, 46 percent of Gen X survey respondents had looked up products online before purchasing it in person at a brick and mortar store.

Mobile showrooming and webrooming penetration among Generation X consumers in the United States in 2014

Percentage of respondents
Showrooming32%
Webrooming46%
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Source

Release date

October 2014

Region

United States

Survey time period

2014

Age group

35 to 49 years

Special properties

Using a smartphone

Method of interview

Online survey

Supplementary notes

Total survey n = 1,000. The source does not provide information regarding the exact survey date.

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