Grocery shoppers using discounters as their main store in Great Britain 2011-2014
This survey shows the share of grocery shoppers using food discounters such as Lidl and Aldi as their main store when food shopping in Great Britain, from January 2011 to January 2014. In January 2014, 12 percent of British grocery shoppers surveyed said they used food discounters as their main store, over double the amount that did so in 2011 and 2012.