UK handheld gaming reach 2021

An October 2020 to January 2021 survey of UK adults aged 16 years and older found that 11 percent of respondents had ever played games on a gaming console. This represents a five percentage point growth compared to the previous survey period. Handheld gaming was most popular among 16 to 24 year olds with a 25 percent usage reach among that particular group.

Handheld gaming penetration in the United Kingdom (UK) from 2007 to 2021

Characteristic	Share of respondents
2020/21	11%
2019	6%
2018	6%
2017	5%
2016	5%
2015	6%
2014	7%
2013	12%
2012	12%
2011	12%
2010	13%
2009	16%
2007	13%

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Release date

April 2021

More information

Region

United Kingdom

Survey time period

2007 to 2021**

Number of respondents

3,098*

Age group

16 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

* n (2007) = 2,905; n (2009) = 1,824; n (2010) = 2,117; n (2011) = 1,823; n (2012) = 1,805; n (2013) = 1,642; n (2014) = 1,890; n (2015) = 1,841; n (2016) = 1,846; n (2017) = 1,875; n (2018) = 1,882; n (2019) = 1,479.
** In the most recent wave, interviews were conducted between October 6, 2020 and January 23, 2021. Further insight regarding the 2020/21 survey methodology can be viewed here.

Original question: Do you ever play games at home or elsewhere in any of these ways? (MULTI CODE) On a hand-held games console (such as Sony PS Vita/ Nintendo DS or 3DS)

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