Factors that have a high influence on sun care products choice 2013, by gender

This statistic depicts the factors that have a high influence on sun care products choice worldwide in 2013, by gender. The survey revealed that 47 percent of men are highly influenced by obtaining the best value for money when purchasing sun care products.

What factors influence you when purchasing sun care products?

MaleFemale
Obtaining the best value for money47%48%
Belief that product works as advertised37%42%
Ease of use/application33%39%
Trust/familiarity with brand32%38%
"Natural"/organic ingredients27%31%
Obtaining the lowest possible price24%21%
Sensory benefits (i.e. scent and sensations)19%25%
Recommendations by others21%21%
Brand's social/environmental reputation11%12%
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Sources

Release date

April 2014

Region

Worldwide

Survey time period

2013

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Statistics on "Sun Care Industry"

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