Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Distribution of digital advertising spending in the United States as of July 2019, by industry
Distribution of U.S. digital ad spend 2019, by industry
In 2019, about 22 percent of all digital advertising spending was in retail. Automotive, financial service and telecom companies were also among the top spenders that year.

Largest radio advertising industries

The leading industry, in terms of radio ad spending in the United States, was the retail industry. Companies within this sector spent roughly 500 million U.S. dollars on radio ads in 2018. Other high-spending verticals on the list included media & advertising, and business & technology.

Leading advertisers by ad spend

In 2018, the companies investing the most in advertising in the United States were Comcast Corporation, AT&T, and Amazon. Comcast invested over six billion U.S. dollars in promotional activities that year. In terms of internet display advertising specifically, Amazon led the list, spending roughly 430 million U.S. dollars, which was more than twice the amount Comcast spent on those types of ads in the same period. Comcast was also 2018’s second-largest radio advertiser, spending just about 12 million U.S. dollars less than the front-runner T-Mobile US.
Distribution of digital advertising spending in the United States as of July 2019, by industry
Share
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2019

Region

United States

Survey time period

July 2019

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms

Distribution of U.S. digital ad spend 2019, by industry
In 2019, about 22 percent of all digital advertising spending was in retail. Automotive, financial service and telecom companies were also among the top spenders that year.

Largest radio advertising industries

The leading industry, in terms of radio ad spending in the United States, was the retail industry. Companies within this sector spent roughly 500 million U.S. dollars on radio ads in 2018. Other high-spending verticals on the list included media & advertising, and business & technology.

Leading advertisers by ad spend

In 2018, the companies investing the most in advertising in the United States were Comcast Corporation, AT&T, and Amazon. Comcast invested over six billion U.S. dollars in promotional activities that year. In terms of internet display advertising specifically, Amazon led the list, spending roughly 430 million U.S. dollars, which was more than twice the amount Comcast spent on those types of ads in the same period. Comcast was also 2018’s second-largest radio advertiser, spending just about 12 million U.S. dollars less than the front-runner T-Mobile US.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Digital advertising in North America"
  • North America
  • United States
The most important statistics
  • Canada
  • Mexico
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.