Tinted moisturizer usage by user type in GB 2013-2020

This statistic displays the frequency of women's foundation (make-up) and tinted moisturizer usage in Great Britain from 2013 to 2020. In 2020, an estimated 6.8 million women were heavy foundation and tinted moisturizer users.

Number of women using foundation (make-up), concealer, and tinted moisturizer in Great Britain from 2013 to 2020, by user type (in 1,000s)

User type*	Heavy users	Medium users	Light users
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

June 2021

More information

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2020

Number of respondents

24,024 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed foundation and tinted moisturizer either "once a day or more often", "more than once a day" or "once a day"
- Medium users consumed foundation and tinted moisturizer either "two or three times a week" or "once a week".
- Light users consumed foundation and tinted moisturizer either "two or three times a month", "once a month", "less than once a month" or "once a month or less"

Figures estimated by the source on the basis of survey responses.

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