Nike's DTC revenue share worldwide 2011-2015

This timeline depicts the Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015. In 2015, the Nike brand's DTC revenue share was 23 percent. The brand generated a total of approximately 28.7 billion U.S. dollars in 2015.
Nike, Inc., founded in January 1964, is a sportswear and equipment supplier based in the United States. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015

YearDTC revenue share
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Source

Release date

August 2015

Region

Worldwide

Survey time period

2011 to 2015

Supplementary notes

The sales share has been calculated using the total nike brand revenues and the Sales Direct to customer revenues.
* Page 23 of the Adobe (.pdf) publication.

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