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Brands of perfumes and eau de toilette for women ranked by number of users in Great Britain in 2018
(in 1,000s)
Leading perfume brands for women in Great Britain 2018, by number of users
This statistic depicts the ranking of the most used brands of perfumes and eau de toilette for women in Great Britain in 2018. In 2018, an estimated 4.2 million women used any Chanel perfume or eau de toilette, making it the most popular brand. This was followed by Calvin Klein and Dior.
Brands of perfumes and eau de toilette for women ranked by number of users in Great Britain in 2018
(in 1,000s)
Number of people in thousands
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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

Leading perfume brands for women in Great Britain 2018, by number of users
This statistic depicts the ranking of the most used brands of perfumes and eau de toilette for women in Great Britain in 2018. In 2018, an estimated 4.2 million women used any Chanel perfume or eau de toilette, making it the most popular brand. This was followed by Calvin Klein and Dior.
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Statistics on "Fragrances in the United Kingdom (UK)"
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