Baby Boomers: social media account ownership and use worldwide Q1 2014

Published by Statista Research Department, Jun 2, 2014
This statistic presents the share of Baby Boomers worldwide who have and actively use selected social media accounts in the first quarter of 2014. At that time, 70 percent of Baby Boomers had a Facebook account, and 40 percent of them actively used it.

Social media account ownership and usage of Baby Boomer users worldwide as of 1st quarter 2014

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Sources

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Release date

June 2014

Region

Worldwide

Survey time period

1st quarter 2014

Age group

51-64

Supplementary notes

Original questions were:
On which of the following services do you have an account? And which of the following services have you used or contributed to in the past month using any type of device?
Generations are defined as:
Millennials: those aged 16-30 in 2013
Generation X: those aged 31-50 in 2013
Baby Boomers: those aged 51-64 in 2013
Figures are internet users worldwide excluding China.

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