U.S. online consumer concerns about brands and data privacy 2019

During an U.S. smartphone user survey in May 2019, 64 percent of respondents stated that data privacy policies of brands were very important. Additionally, 43 percent of online consumers in the United States stated that they did not like to pay for things with their phone because of concerns that their data would be stolen.

Brand-related data privacy concerns of smartphone users in the United States as of May 2019

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Source

Release date

July 2019

Region

United States

Survey time period

May 2019

Number of respondents

1,000 respondents

Age group

21 to 74 years

Special properties

smartphone users

Method of interview

Online panel

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