Chilled dessert brands bought in the UK 2014

This statistic shows a ranking of the most purchased chilled dessert brands in the UK during March to May 2014, according to a survey asking consumers to name which brands they had bought in the past four weeks. Of respondents, 39 percent had purchased a Müller dessert in the 4 weeks prior to survey, ranking it as one of the most popular chilled dessert brand during that period.

Chilled dessert brands consumers recently bought in the United Kingdom (UK), as of April 2014

Characteristic	Share of respondents
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Release date

June 2014

More information

Region

United Kingdom

Survey time period

April 4 to 15, 2014

Number of respondents

522 respondents

Special properties

Quantitative and qualitative methodologies*

Method of interview

Online survey

Supplementary notes

* Besides the quantitative research method (online questionnaire, 522 respondents), additional qualitative research was conducted in April and May 2014. This comprised of an online forum (April 14 to 18, 2014, with 25 respondents per region aged 25-55) and three accompanied shops per region (accompanying consumers on weekly shopping trips, followed by a face-to-face interview).

Respondents were asked which brands they had bought in the past 4 weeks

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