U.S. Baby Boomers: mobile shopping device usage 2014, by category

This statistic presents the mobile shopping device usage of Baby Boomer online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that five percent of Boomer respondents had purchased digital content, such as movies, music or ebooks, via smartphone. A further 11 percent had bought digital content via tablet device.

Which of these devices have you ever used to make an online purchase within each of these categories?

SmartphoneTablet
Digital content5%11%
Clothing2%5%
Accessories1%5%
Personal electronics2%3%
Household electronics1%2%
Cosmetics and personal grooming items1%3%
Prescription medication2%2%
Specialty food and beverages-1%
Over the counter medication1%1%
General food purchases (e.g. groceries)1%1%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2014

Region

United States

Survey time period

June 11 to June 16, 2014

Number of respondents

2,241 respondents

Age group

18 years and older

Supplementary notes

Baby Boomers are defined as respondents aged 49 to 67 years at the time of survey.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in Belgium"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.