Confectionery purchase drivers in the United Kingdom (UK) and Ireland 2014

This statistic shows the reasons survey respondents gave for purchasing confectionery snacks in the United Kingdom and Ireland in 2014. On 45 percent of occasions, respondents claimed to purchase confectionery because it 'makes them feel good'.

Reasons consumers purchased confectionery in the United Kingdom (UK) and Ireland in 2014

Share of respondents
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Source

Release date

March 2014

Region

Ireland, United Kingdom

Survey time period

2014

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

1,505 confectionery snack occasions*

Method of interview

Online survey

Supplementary notes

* Research was conducted in two phases as follows:
Qualitative: four focus groups with 16-35 year olds in Ireland and several online discussion groups in the UK, with 56 respondents broken down by life stage and region.
Quantitative: online survey across Ireland and the UK with nationally represetative sample of 3,000 respondents.

The source states that findings between Ireland and the UK were very similar and therefore outlined figures are an average across both markets. In total the data covers 12,244 snacking occasions.

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Statistics on "Confectionery in the UK"

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