The statistic illustrates the share of UK internet users who reported taking precautions when entering personal information into websites in 2012 and 2013. Among users in 2013, 75 percent reported refusing to allow companies to share their information with a third party.
Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*
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TrustArc. (September 19, 2013). Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013* [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc. "Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*." Chart. September 19, 2013. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc. (2013). Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc. "Impact of The Oba Icon on Users' Perceptions of Online Behavioral Advertising and Online Advertisers in The United Kingdom (Uk) in 2013*." Statista, Statista Inc., 19 Sep 2013, https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc, Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013* Statista, https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/ (last visited April 19, 2024)
Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013* [Graph], TrustArc, September 19, 2013. [Online]. Available: https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/