During a May 2020 survey studying the state of programmatic advertising in the United States, it was found that 46 percent of responding marketers in the country were concerned about the ability of targeting the right audience when trading programmatically and further 37 percent saw budget allocation as a challenge of this ad buying method.
Leading challenges of programmatic advertising according to marketers in the United States as of May 2020
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MarketingCharts. (June 12, 2020). Leading challenges of programmatic advertising according to marketers in the United States as of May 2020 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts. "Leading challenges of programmatic advertising according to marketers in the United States as of May 2020." Chart. June 12, 2020. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts. (2020). Leading challenges of programmatic advertising according to marketers in the United States as of May 2020. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts. "Leading Challenges of Programmatic Advertising According to Marketers in The United States as of May 2020." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts, Leading challenges of programmatic advertising according to marketers in the United States as of May 2020 Statista, https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/ (last visited April 19, 2024)
Leading challenges of programmatic advertising according to marketers in the United States as of May 2020 [Graph], MarketingCharts, June 12, 2020. [Online]. Available: https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/