CPG spending of U.S. Boomers and Seniors 2014-2020

Consumer packaged goods (CPG) spending of U.S. Boomers and Seniors from 2014 to 2020 (in billion U.S. dollars)*

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Release date

June 2014

Region

United States

Survey time period

2014

Supplementary notes

IRI Consumer Network for the 52 weeks ended February 9, 2014.
* Cohort definitions: Younger Boomers are born between 1956 and 1964 (50 to 58 years); Older Boomers are born between 1946 and 1955 (59 to 68 years); Seniors are born between 1925 and 1945 (69 to 89 years).
** Projection.

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