U.S. planned expenditure on back-to-college collegiate branded gear 2008-2023

Total planned U.S. consumer expenditure on back-to-college collegiate branded gear from 2008 to 2023

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Release date

July 2023

Region

United States

Survey time period

2007 to 2023

Number of respondents

7,843*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Collegiate branded gear or supplies include apparel, bumper stickers etc.

The data is based on annual consumer surveys.

*Date and study characteristics apply to the 2023 survey. Data for previous years have been conducted among equally large samples.

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