Brazil: ad spend of the federal government 2017, by medium

The statistic presents the advertising spending of the Brazilian federal government from in 2017, sorted by medium. Governmental TV ad spending amounted to 99.3 million Brazilian reals (almost 30 million U.S. dollars at December 31, 2017 exchange rates), while cinema ad spend only reached 100 thousand reals (around 30 thousand U.S. dollars).

Advertising spending of the Brazilian federal government in 2017, by medium

Spending in million Brazilian reals
TV99.29
Radio17.56
Internet15.12
Outdoor14.96
Newspaper9.9
Magazine5.22
Alternative media0.83
Cinema0.1
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Sources

Release date

August 2018

Region

Brazil

Survey time period

2017

Special properties

Gross ad spend; including payments made by Secom to advertising agencies and mediums*; excluding production costs

Supplementary notes

* The source provides the following additional information: "The data refers to payments made by SECOM to advertising agencies. These payments include the sale of advertising time and/or space by mediums to the agency, specialized services provided by suppliers to the agency, brokerage services provided by the agency itself and agency retainer fees."
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
The source does not specify the publication date. The release date given is the date of access.
Figures have been calculated and rounded by Statista based on the source's data.

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